Titles and descriptions

Browser tabs show the same title on different pages of your site, or no title at all, or your homepage's HTML has no <meta name="description">.

In search engines

Google builds result titles from your <title>; duplicates make pages hard to tell apart.

In AI assistants

Assistants show your page title when they cite you.

We read the <title> of your homepage and the pages we sampled, and your homepage's meta description.

Give each page a unique, descriptive <title> and the homepage a one- or two-sentence meta description.

• CM-102 Inner pages have their own content: Counts the words in the body of the same inner pages. This check reads their <title>.
• CM-904 Social sharing tags: Checks og:title and og:description, which apps use for link previews. This check reads the <title> and meta description that search results use.

• Google: Title links (opens in a new tab)
• Google: Snippets and meta descriptions (opens in a new tab)