Profound vs Otterly, Peec AI and SE Visible vs cite-met: the short version
If you want a Profound-style prompt tracker for less, the self-serve options with published prices are Otterly (from $29 a month), SE Visible (from $89) and Peec AI (from $95), as listed on their pricing pages on 6 November 2026. Profound's own pricing page shows only a free trial and custom Enterprise pricing. All of these are software you run yourself: you pick the prompts, read the reports and make the fixes. cite-met is different: a done-for-you service from $60 a month that hosts your site, shows which AI crawlers fetch which pages, and fixes what fails. From the Growth plan we also track which businesses AI assistants name for your buyer questions. If you have a team to act on a dashboard, a tracker is the cheaper fit. If you want the work done, look at cite-met.
Why small teams look past Profound
- →Profound's pricing page lists a free trial and Enterprise plans with custom pricing. There is no published self-serve price to plan a small budget around.
- →Industry write-ups report that Profound withdrew its self-serve Starter ($99 a month) and Growth ($399 a month) plans in September 2026, so many older comparison posts quote prices you can no longer buy.
- →It is built for brands and agencies with people to run it: prompt sets, many engines, reports. A business without a marketer has to act on the findings itself.
- →It tells you how AI answers talk about you. It doesn't host your site or change anything on it.
Profound vs Otterly, Peec AI and SE Visible vs cite-met, at a glance
| Capability | Profound | Otterly, Peec AI and SE Visible | cite-met |
|---|---|---|---|
| Published starting price | None: free trial, then Enterprise (custom) | Otterly $29, SE Visible $89, Peec $95 a month (6 Nov 2026) | $60 a month (Care plan) |
| Who does the work | Your team | You | We do: hosting, fixes and content |
| Tracks who AI answers name | Yes, many engines on Enterprise | Yes, engines vary by plan and add-on | Yes, from the Growth plan (ChatGPT and Claude) |
| AI crawler visits by page | Yes, via an AWS, Azure, Vercel or Cloudflare install | Peec: every plan, via an integration or log upload. Otterly: from $189. SE Visible: not described | Yes, on every plan, for sites we host. Nothing to install |
| Hosts your site | No | No | Yes |
| Fixes what stops AI reading your pages | No, it reports | No, they report | Yes (CiteMET Score checks fixed for you) |
| Human, search and AI referral traffic | Separate tool | Separate tool | Yes, in the same dashboard |
| Self-serve signup | Trial | Yes | No, we start with a call |
What cite-met adds, and what it doesn't
Done for you, not another dashboard
Every tool on this page is software you operate. cite-met is a service: we host your own build on Cloudflare's edge, watch your CiteMET Score, fix the failing checks, and from the Local plan up write the content that earns citations.
Crawler data with nothing to wire up
Because we serve the site, we see every request on the server: the AI search crawlers (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and the fetchers that act when a person asks (ChatGPT-User, Claude-User, Perplexity-User). There is no integration or log upload to set up. It records fetches, not citations, and it covers sites we host.
Who AI names for your buyer questions
From the Growth plan we run a fixed set of your buyer questions through ChatGPT and Claude, three times each week, and track which businesses the answers name and which pages they cite, beside your competitors.
What cite-met is not
It isn't a self-serve prompt tracker you can log into tonight, and it doesn't cover as many engines as Profound Enterprise. If you only want a cheap mention tracker and will do the work yourself, Otterly Lite or SE Visible Basic costs less.
The fair take
What Profound is genuinely good at
- Coverage of many AI engines on Enterprise, with deep reporting on how answers mention and cite you.
- Agent Analytics: a server-side tracker, installed through AWS, Azure, Vercel or Cloudflare, that records AI crawler visits and checks them against the providers' published IP ranges.
- A free trial, so you can see the product before you talk to sales.
- A strong fit for larger brands and agencies that report AI visibility to leadership.
What Otterly, Peec AI and SE Visible do well
- Published monthly prices: Otterly from $29, SE Visible from $89, Peec AI from $95 (vendor pricing pages, read 6 November 2026).
- Prompt tracking across several engines, such as ChatGPT, Google AI Overviews, AI Mode, Gemini and Copilot. Which engines come with the entry plan differs by tool, and some are paid add-ons.
- Peec includes crawl insights on every plan once you connect Cloudflare, Vercel or WordPress, or upload a log file. Otterly includes agent analytics from its Standard plan ($189).
- Self-serve: you can sign up and start tracking the same day.
Who should pick which
Pick cite-met if: You run a small or mid-sized business, you don't have someone to work through a visibility dashboard every week, and you'd rather pay one team to host the site, fix what AI can't read, and show you which AI crawlers and assistants reach it.
Stick with Profound if: You're a larger brand or agency that needs many engines, deep answer analysis and enterprise support, and you have people to act on the findings. Profound Enterprise is built for that.
Pick Otterly, Peec AI and SE Visible if: You want to track AI mentions yourself on a small budget and are happy to make the fixes. Start with Otterly Lite, SE Visible Basic or Peec Starter, and pick the one that covers the engines your buyers use.
Pricing
Prices are the monthly list prices on each vendor's own pricing page, read on 6 November 2026, and they change often, so check before you buy. Otterly lists Lite at $29, Standard at $189 and Premium at $489. Peec AI lists Starter at $95, Pro at $245 and Advanced at $495. SE Visible lists Basic at $89, Core at $189 and Agency at $399. Profound lists a free trial and Enterprise with custom pricing. Prompt limits and engines differ at each price, so compare the plan that covers the prompts and engines you need, not the entry price. cite-met's plans run from $60 to $2,000+ a month and include hosting and the work itself.
Sources
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