RB2B vs Cite-Met Pulse — the short version
RB2B is a strong, self-serve tool for person-level identification of US website visitors, pushed to Slack. Its limits are real: US-only coverage, credit-based pricing that burns fast on busy sites, and no journeys or lead capture — it hands you a name, not a captured lead. Cite-Met Pulse does person and company identification, maps the full journey, and captures leads with built-in forms and a booker — self-hosted, on data you own, and managed for you.
Why teams look past RB2B
- →US-only: RB2B's pixel only fires for US IP addresses, so non-US traffic stays invisible.
- →Credit-metered: identification runs on monthly credits that burn fast on high-traffic sites, and overages add up.
- →Identification, not capture: you get a name in Slack, then still have to chase and book them yourself.
- →No journey: you see that someone showed up, not the full path — which pages, how many visits, what intent.
- →Their cloud: your visitor data and identified people live in RB2B's system, not yours.
RB2B vs Cite-Met Pulse, at a glance
| Capability | RB2B | Cite-Met Pulse |
|---|---|---|
| Identifies | Person (US), company | Person + company |
| Geographic coverage | US IPs only | Not US-restricted |
| Full per-visitor journey | Not really — a feed of hits | Every page, entry to outcome |
| Built-in lead capture (forms + booking) | No — identification only | Forms + meeting booker included |
| Who owns the data | Their cloud | Self-hosted — your database |
| Pricing model | Free tier; paid credit tiers (~$79–$199+/mo) | Included in $700/mo managed retainer |
| Setup & delivery | Self-serve — you run it | Managed — set up & run for you |
Where Cite-Met Pulse is different
Person AND company, not US-only
Pulse resolves companies by IP and people by form-fill or tracked share link — deterministically — without limiting you to US IP addresses.
The whole journey, not a ping
Instead of a one-line Slack alert, you get every visit and every page in order, plus behavior tags like pricing-shopper and returning-company.
Captured and booked, not just named
Built-in forms and a meeting booker turn an identified visitor into a booked call — RB2B stops at the name.
No credit anxiety, on data you own
It's included in a managed retainer, self-hosted, so you're not rationing identifications or handing your lead data to a vendor's cloud.
The fair take
What RB2B is genuinely good at
- Genuinely good person-level reveal for US B2B traffic (LinkedIn profile + business email).
- Fast, self-serve setup with real-time Slack alerts your reps will actually see.
- A free tier to start, which lowers the bar to try it.
Who should pick Cite-Met Pulse
Pick Pulse if: You want the whole loop — identify the person and company, see the full journey, and capture the lead — on data you own, without rationing credits or limiting yourself to US traffic, and you'd rather it be run for you.
Stick with RB2B if: You specifically want fast, self-serve, US-only person-level alerts in Slack, you're comfortable managing it yourself, and journeys and built-in capture aren't priorities.
Pricing
RB2B publishes a free plan (150 credits/mo) and self-serve paid tiers — commonly cited around $79/mo (Starter), $149/mo (Pro) and $199/mo (Pro+), scaling with identified-visitor volume. Cite-Met Pulse isn't sold per-credit or standalone: it's included with Space & Story's $700/mo managed AEO retainer, so identification volume isn't something you meter.
Get the whole loop — found → identified → captured → booked
Cite-Met Pulse identifies the companies and people visiting your site, maps their journey, and captures them as booked leads — self-hosted, on data you own, set up and managed for you. Included with Space & Story's $700+/mo AEO retainer.