Koala's GTM product was wound down on September 30, 2025 following its acqui-hire by Cursor (Anysphere). If you relied on Koala for visitor de-anonymization and intent, you need a new home for that job.
Koala vs Cite-Met Pulse — the short version
Koala combined company-level website de-anonymization (via Clearbit Reveal) with product-usage intent signals for sales teams — and it's gone, shut down after Cursor acquired the team in 2025. If you're replacing Koala, Cite-Met Pulse covers the visitor-intelligence half: it identifies the companies and people visiting your site, maps their full journeys, and captures them as booked leads — self-hosted, on data you own, and managed for you.
Why teams look past Koala
- →Koala is shut down — the product was wound down on September 30, 2025, so existing setups no longer work.
- →Your visitor data, ICP filters, and integrations went away with it, so you need a durable replacement.
- →Koala was company-level de-anon plus intent; it didn't capture leads on-site — so a replacement should ideally do more, not less.
- →It ran on Koala's cloud (and Clearbit's reveal data), so you never owned the underlying visitor data.
Koala vs Cite-Met Pulse, at a glance
| Capability | Koala | Cite-Met Pulse |
|---|---|---|
| Status | Shut down (Sep 2025) | Active, self-hosted |
| Identifies | Company (via reveal data) | Person + company (deterministic) |
| Full per-visitor journey | Not really — a feed of hits | Every page, entry to outcome |
| Built-in lead capture (forms + booking) | No — identification only | Forms + meeting booker included |
| Who owns the data | Their cloud | Self-hosted — your database |
| Intent | Product-usage + visit signals | On-site journeys + behavior tags |
| Setup & delivery | Self-serve — you run it | Managed — set up & run for you |
Where Cite-Met Pulse is different
It actually exists — and it's durable
Pulse is self-hosted on infrastructure managed for you, so your visitor data lives in your own database and doesn't vanish if a vendor gets acquired.
Person + company, deterministically
Koala leaned on third-party reveal data. Pulse resolves companies by IP and people by form-fill or tracked share link — a fact you can audit, not a probabilistic match.
Capture, not just signal
Koala surfaced accounts to chase. Pulse adds built-in forms and a booker, so an in-market visitor gets captured and booked on-site.
Full journeys as your intent signal
Every visit and page, return cadence, and behavior tags give you on-site intent without wiring up a separate product-analytics pipeline.
The fair take
What Koala is genuinely good at
- Strong intent scoring by blending website visits with product-usage signals (great for PLG sales).
- Clean, self-serve setup with a lightweight JavaScript SDK and a free plan.
- Well-liked by product-led sales teams while it was operating.
Who should pick Cite-Met Pulse
Pick Pulse if: You've lost Koala and want a durable, self-hosted replacement that identifies people and companies, shows the full journey, and captures leads — set up and run for you.
Stick with Koala if: Koala is no longer an option. If your priority was purely product-usage intent scoring for a PLG motion, evaluate dedicated intent tools alongside Pulse's visitor-intelligence layer.
Pricing
Koala offered a self-serve free plan and paid tiers before shutting down; it's no longer available. Cite-Met Pulse is included with Space & Story's $700/mo managed AEO retainer — visitor identification, journeys, and lead capture in one managed system, on data you own.
Get the whole loop — found → identified → captured → booked
Cite-Met Pulse identifies the companies and people visiting your site, maps their journey, and captures them as booked leads — self-hosted, on data you own, set up and managed for you. Included with Space & Story's $700+/mo AEO retainer.